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  • Product/service: Measurement Advertising Academy
  • Brand: Facebook
  • Type: Paid
  • Headline: “Know Your Numbers”
  • Details: Retargeting weblog readers – laptop computer image

You need to through the image that is“laptop identifier into the details because you’re screening various pictures in otherwise identical Facebook advertisements and would like to begin to see the outcomes of making use of the various pictures in your adverts in Bing Analytics. Tagging your traffic in this way enables you to see factual statements about a particular advertisement and which kind of actions individuals just simply simply take after clicking that advertising.

How do these records translate to UTMs? Your service or product may be the “campaign,” the brand name could be the “source,” the sort of traffic may be the “medium,” the headline may be the “term,” and also the details will be the “content.”

To trace this given information in Bing Analytics, you add UTM parameters to your links:

  • The campaign (your product/service) becomes utm_campaign.
  • The foundation (the brand) becomes utm_source. (más…)